Why do people say “It’s nothing” after giving something meaningful? This post explores the psychology behind downplaying gifts — from modesty and insecurity to emotional self-protection — and how allowing generosity to stand can deepen connection.
Why do people say “It’s nothing” after giving something meaningful? This post explores the psychology behind downplaying gifts — from modesty and insecurity to emotional self-protection — and how allowing generosity to stand can deepen connection.